Backed by the best

Portfolio Management Services is an all new addition to the prestigious InCred group and we came into light in early 2021. The mother company InCred was founded by Mr. Bhupinder Singh in 2017,  to instill a feeling of confidence that drives a nation towards success. With the vision to empower India and make credit easily available for the underserved market in the country, InCred was built to make borrowing simple. Technology and data science reside in the DNA of every business that InCred undertakes ensuring a superior experience for our clients.
What started as a Retail & MSME lending platform, is now a multifaceted financial services conglomerate. InCred along with Asset Management provides various capital markets access and wealth management services. All of InCred’s businesses are driven by cutting edge technology & equipped with the best in class risk management skills.

Seasoned advice

Focussed on providing a 360 degree offering suite in investment solutions, the Asset Management Business, will provide a range of investment solutions in the fields of listed equities, quantitative strategies, multi asset portfolios & more.

Extending investment strategies that are backed by best-in-class managers, we are the right partner for you to make your investments grow. Coupled with the right combination of global expertise and deep understanding of the local investment markets, we aim to deliver exceptional results.

A class apart

Some investment philosophies closer to our heart and imbibed in our equity investment processes are

  • Depending on the cycle, one needs to be overweight or underweight on equities as a part of dynamic asset allocation
  • “Buy Fear and Sell Greed” is our core philosophy which we have followed through multiple cycles by imposing self constraints in terms of capital returned in great markets and capital deployed in tough markets
  • We have an independent way of thinking – we do not shy away from taking contrarian views and are comfortable with being lonely both at the peak and the trough of the cycle
  • Goal Setting is important for us and we have the discipline to stick to our goals